Gold is a store of value. No matter what the economic conditions, gold preserves its purchasing power.
Most of these people are selling gold jewelry and family heirlooms. They don’t have large hoards of gold.
If you do have a large hoard of physical gold, you are at risk of being robbed. If you use the State financial system, you also risk being robbed. There is no safe investment.
At every opportunity, State comedians spread propaganda against gold. When times get tough, gold reserves help people survive.